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AI SALES ASSISTANT FOR ECOMMERCE

Turn shopper hesitation
into confident purchases.

NBEH is an AI sales assistant built for e-commerce. It understands what shoppers need, answers product questions, handles doubts and objections, and guides each shopper toward the right choice — right inside your store.

Works inside your store · No code requiredSee NBEH in action
Works withZidSallaComing soon onWhatsAppInstagramTikTokWooCommerce

The ad brought them to your store.
But who answers when they hesitate?

Product pages can explain, but they can’t respond.

When a shopper has a question, an objection, or worries about making the wrong choice, that hesitation can be enough to make them leave.

  • Is this right for me?
  • What’s the difference between these options?
  • What if I choose the wrong one?

That’s where NBEH steps in.

It responds at the moment of hesitation, understands what’s holding the shopper back, and helps them make the right choice with more confidence — without leaving the page.

With NBEHSee productAskGet an answerMake a clearer decision
Without help on the pageSee productHesitateLeave to find an answerMore steps

What happens when NBEH steps in?

See NBEH in action

Live scenarios

Watch it sell across four different industries

Every store has its own objections: sizing in fashion, longevity in fragrance, quality in home tools, and compatibility in electronics. Pick an industry and watch how NBEH handles each moment.

Satin evening dressSAR 349
NBEH● Ready to help

These conversations illustrate NBEH’s style. Real replies are built from your own product data.

How NBEH thinks

More than a chatbot.
NBEH thinks like a salesperson.

NBEH is built around e-commerce sales principles. It understands what the shopper needs, identifies what is holding the decision back, and helps them move toward a clearer choice — right inside the product page.

  1. Understand

    Understands before answering

    Connects the shopper’s question to the product and their needs, then answers using your store’s information — without guessing.

  2. Resolve

    Identifies what’s holding the decision back

    Not every hesitation is caused by missing information. Sometimes it’s price, product differences, sizing, compatibility, or fear of choosing wrong.

  3. Guide

    Guides the shopper toward a decision

    Gives a clear answer or relevant recommendation while the shopper is still looking at the product, price, and purchase options.

Built around proven e-commerce sales principles.

For merchants

Every repeated question reveals what your product page is missing.

NBEH surfaces the questions shoppers keep asking, shows you where product information may be unclear, and suggests what to clarify on the product page.

  1. What are shoppers asking?Surfaces the questions and objections that keep coming up around the product.
  2. Where’s the gap?Shows which product information may be missing or unclear.
  3. What should you improve?Suggests a clear product-page improvement based on shopper questions.
NBEH recommendationsIllustrative example
ProductMoka Pro Machine
Repeated questionAsked 12 times

“Will it fit in a 30 cm wide space?”

Insight

Product dimensions are not clear on the product page.

Recommendation

Add the product dimensions clearly next to the specifications.

BeforeSize: Medium
AfterDimensions: 28 × 24 × 15 cm
Recommendation for review — changes are not applied automatically.

After the purchase

Helpful even after the order.

NBEH can also handle common questions about orders, shipping, and delivery — giving customers quick answers inside the store without sending every simple question to your support team.

  • Order statusGives the customer the latest available status of their order.
  • Shipping and trackingShows the carrier, tracking status, and expected delivery when the data is available.
  • Policy questionsAnswers shipping, delivery, and return questions from your store’s information and policies.

For questions that need a person, NBEH can direct the customer to the appropriate support channel.

NBEH · inside the storeIllustrative example
Where’s my order?
Sure. Let me check the status of your order.
Order number#28451
Last 4 digits of phone•••• 4821
Verified
Order #28451Shipped
  1. Shipped
  2. Left sorting center
  3. Delivery
Carrier
SMSA
Current status
Left sorting center
Expected delivery
Tomorrow
How long does delivery to Qassim take?
Delivery to Qassim usually takes 2–4 business days.
Illustrative data. Order details appear after the customer is verified and when order data is connected.
Saleh Al-Muzaini, founder of NBEH
Saleh Al-Muzaini, founder of NBEH

I built NBEH because I needed it in my own stores.

I’ve worked in e-commerce for more than 8 years, and I learned that a store’s success doesn’t depend only on a great product or a successful ad.

Sometimes a customer reaches the product page interested and ready to buy, but one small question, a moment of hesitation, or an unclear detail remains. If they don’t find the answer at the right moment, they may simply leave.

I wished I could talk to every visitor, understand what was holding them back, and explain the product in the way that fit their need.

That’s where the idea of NBEH began.

I built it to be like a smart salesperson inside the store: it understands visitors’ questions, clears up the ambiguity, and gives every customer the information they need to make a clearer, more confident purchase decision.

Over time I realized there was another benefit, just as important:

Every question a customer asks reveals something to the merchant: what matters to their customers, where they hesitate, and which information needs to be clearer on their product pages.

That’s why NBEH isn’t just a tool that answers questions.

It’s the salesperson I wish I’d had in my stores from the start.

Saleh Al-MuzainiFounder, NBEH

NBEH works with your commerce stack.

Start with your store platform and see what integrations are coming next.

View integrations

Available now

  • ZidAvailable
  • SallaAvailable
  • Available

More integrations are coming. We’ll share details as they launch.

Before you start

Seen the example? Now see NBEH on your own products.

Send us your store link and we’ll get in touch about your trial.

On your store · no commitmentView pricing